How many columns to use for Adsense
This is of course presumed that you are blogging and making websites for the only sake of money. I have read several reports on page layouts that do good to Adsense earnings, here is a digest of what they are meant to be in essence.
How many columns to use for Adsense
- 1-column layout rocks. This is a little bit hard to digest at first, but who is stupid enough to fabricate a 1-column site or blog? Those product promoters do this. That’s who. Software package sellers do it, ebook sellers do it, and more are promoting products in a single column layout as the landing page. Simply because it’s the most effective converting layout. It’s the same with Adsense. Imagine you are a visitor, scanning for something with Adsense ads mixed in the content in a sole column centered right upfront catching your eyes, given well targeted ads, wouldn’t you want to click them?
- 2-column layout still rules. It’s more dynamic and agile in the placement of Adsense, and at the same time effectively holding visitors’ attention in the middle belt that spans no more than 800px. Moreover, it maks generous space for other ad programs. The near-most effective 2-column layout should look something like this:
Though you don’t have to be exactly the same when designing the site layout, you see the princples here. That is to follow the visitors’ finding path, and scatter ads around it, which in most cases would be:… -> navigation -> content start-> content end -> additional content -> …
- 3-column really sucks for Adsense alone. You should take on other strategies and programs to get to the full potential of 3-column layouts other than just Adsense. Quick Online Tips is a good example of 3-column layout blog for revenue.
