Is insurance a good niche?

This guy was planning to write his own articles and create a site all about insurance, asking whether it was a good idea or not.

Source: http://forums.digitalpoint.com/showthread.php?t=357240

Some of the main replies suggest:

  1. It is a good niche, especially if it is what you are knowledgeable about.
  2. Don’t expect to get 1 dollar or even more for a single click, though. But some other guy revealed that his earning per click was approximately 1 dollar with a topic of auto insurance.
  3. With a financial site like this, it is recommended to try affiliate and commission based programs from big insurance companies other than Adsense, which might as well do.
  4. Insurance is such a hot topic that’s rather hard to rank for.
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