There are no high paying keywords, really
There are no such thing as high paying keywords that you can borrow, only high paying websites that you can make.
Just now I came across this insightful discussion at WebmasterWorld about high paying keywords, which I believe, is a very good lesson every Adsense beginner should take a close peek. It’s live here as I’m writing this digest, http://www.webmasterworld.com/google_adsense/3380920.htm.
It’s not first time a newbie asking for high paying keywords the moment he arrives at an Adsense forum in his first post. This is also what distinguishes WebmasterWorld from DigitalPoint where savvy publishers come up and give their answers of mortgages, auto, real estate and so forth in replies. In this post of WebmasterWorld, veteran publishers have very different point of views. There are no high paying keywords, actually.
With the increasing awareness and ability to pick sites to advertise, Adwords publishers have given the blessings of high paying keywords to sites that are actually
CONVERTING for them rather than sites stuffed with related keywords, and possibly decent content (because good content is not necessarily the key to good conversion rate for advertisers) that are not converting efficiently if at all. Therefore making highly CONVERTING sites have come first among all measures that may boost your Adsense earning. From the perspective of an Adwords publisher, making pre-selling websites is a proved way to achieve high conversion rate, which states that the preparation of visitors for potential products or services in addition to good content is an essential job to do.
Google is constantly seeking to maximize the value they provide via Adsense network to Adwords publishers, smart pricing is one of the answers and more is coming. The law of supply and demand in economics has shed some light on this similar situation and it’s obvious that Google is trying to fully employing it to help consolidate its online advertising dominance.
Poor quality sites and good content sites with bad targeting often fall in the agony of smart pricing, no matter what keywords they are targetting at. You will surely get no more than $0.1 per click or even lower on mortgage pages if they are filled with crap. With a highly converting website done right, however, Adwords advertisers would compete to advertise on your site and the bid tends to be elevated to above normal, thus bringing in income for you that’s as good as a high paying niche would.
Well put by Green Grass:
For a newbie to run after high paying keywords without a proper site and high quality traffic seems to be like running after a mirage.
So for newbies and all of us, it’s better off making established quality sites. It really doesn’t matter whether the keywords you are targetting at are high paying or not. If it doesn’t appear as such now, it sure will do in future. It’s the way it’s supposed to be.
