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Content / SEO Tips & Tutorials Kavoir & Whatever

Kavoir now does follow your comment link!

However it still needs my moderation before they appear on the page, but if they do, it is a valid backlink from the perspective of a search engine crawler.

If you are looking for more dofollow blogs to comment on, please head to http://w3ec.com/dofollow, which makes more than 800 dofollow blogs searchable. Just search the keywords of your niche and you can now build free backlinks in a more targeted way.

Anyway, happy commenting guys, I could really use a little popularity. 😉

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Content / SEO Tips & Tutorials

Search for blogs and sites that do follow your signature links!

Here I announce the launch of a Google Custom Search: DoFollow Blogs / Sites Search Engine.

It’s a movement after Randa Clay. Thanks to Courtney and Colleen, I’m able to build up the do-follow list with more than 300 blogs that do follow your comment links!

But please do remember to comment like a human, and supply your point of view instead of spamming, because this is the only way to keep it going and acceptable. If you feel like being a follower too, just modify your template or download a plugin (for wordpress users) to get rid of the ‘nofollow’ tags, and add your blog here.

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Content / SEO Tips & Tutorials

Find the perfect page to build links on

Site-wide linking merely passes any more credit to the linked pages than single page linking. Linking from the homepage of a site isn’t always that sweetest after all. So what we got? The answer is to find the perfect pages to build links on.

There’re essentially 2 sorts of pages we’d love to have links to ours.

  1. Relevant pages.
  2. Powerful pages.

Okay, now you sit down scouring the directories and search engine results for sites in your industry, preparing to send a request for links or simply, offer to buy one. Isn’t it obvious that it’s most favorable to have a link on the homepage of those sites? Actually, no.

Even with an relevant site, you should take some time to find the page that passes the most relevancy to the linked page of yours. How to do this? Simple. Query Google by the phrase targeted terms site:www.linkingsite.com , the page comes out first is what you are looking for – the most relevant to your targeted terms and should be the one that links back to your landing page.

To find the most powerful page of a site, you cannot rely on Google any more. It has a web wide fame of being fickle and I suggest jumpy webmasters stay away from them. 🙂 Anyway, simply feed it with the phrase of site:www.linkingsite.com on Yahoo and the first page coming out is the baby -  the most powerful page of the site. It is wise to buy another link from this page after pursuing relevancy, especially if it is way more powerful than the rest.

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Content / SEO Tips & Tutorials

Stop diluting the page theme, but siloing

Link(v.), only when it’s absolutely necessary, especially on your premier pages (landing pages from search engines) that have a touching relation with the sales. Every offsite link you make on the page, and even onsite links to other pages, dilutes the theme you intend to rank for in search engines, thus effectively bringing down the performance of targeted terms.

When you have to link, however, make sure that the linked page is as relevant as possible with the linking page. While doing a deep optimization of certain pages, reducing the number of irrelevant links on those pages as many as possible is definitely a good idea. Therefore, you should deflate the site navigation as well as other unnecessary link spots as thin as possible and construct vertical linking structures for each targeted theme while maintaining a site-wide theme that’s more general in niche.

By vertical linking structure, or siloing, I mean within each of the more specifically targeted themes under the site theme, you will link similar pages together but avoid cross-linking among themes targeted for different terms, even if they are related to each other.

To gain further insight, you may want to give Garywolf’s SEO Siloing and Bruce Clay’s Theming through Siloing a read.

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Content / SEO Tips & Tutorials Google Hacks, Cheats & Tips

Link building and content development, who is the King?

Just roaming about some forums to feed myself with daily new information when I came across something worth taking a look.

http://www.v7n.com/forums/seo-forum/51295-not-what-but-where.html

Above is an interesting discussion of whether linking rules over content or the other way around. I’d say it was indeed not something I, as an SEO novice, had expected. John Scott, and quite some other participants agreed that content, despite the fact Google cried all these years about it, isn’t the King after all. All you had to do is to gain the trust of Google, which mostly, is through link building. The best content aren’t always coming in top SERPs, but those with quality backlinks.

In their defense, John Scott emphasizes Google sees and only sees links as a means of credibility and trust. Google knows quality content only by the number and type of links a page gets, so content should come second after link building. Many’s a time when a site with ordinarily mediocre content appears on the 1st SERP from Google is achieved by quality experienced link building. It also means a savvy website owner can get quicker and higher results than newcomers who build much better content.

Anchor text of links is so important that it is even considered by search engines much more important than what the linked content is originally about when it comes to ranking.

From a beginner’s perspective, combining some basic reasoning, I think content should not come second to link building. Algorithms change, and Google strives to get better results for its audiences, rather than some publishers. Because it’s ultimately the great mass audience that’s in Google’s interest simply in that they are those who view and click on Google’s ads, which still makes a great majority of its revenues. It’s just as simple as that. Google is currently basing the weight of a site too much on backlinks , but what in 2 years? You might get well ranked through some tricky link building strategies now, but it’s the content that guarantees you of the future. Though it does work well present, so your content is indexed fully and ranked decently to get more links. They are just powering each other in a sense. Either way can get you success.

Content the King, link building the Queen.

To sum up, WebGeek182 (blog)put it quite well in the discussion:

  1. Links rule for SEO. – The site with the strongest relevant link profile wins.
  2. Content rules for conversions and sales, and it breaks ties when two sites have a similarly strong link profile. – You can have all the traffic in the world, but who will buy from a site that is poorly organized, confusing, or full of crap content? To get maximum conversions and sales, your site must be compelling and easy to use. So, once you get people to your site, make sure there is something to keep them there. Also, when two sites have similarly strong link profiles, Search Engines use what I call their “Plan B” rating – they will evaluate the content, and see which is more relevant to break the tie. This doesn’t even come into play though if one site has far more (and relevant) backlinks.
  3. Bad content will make it harder to get links, and conversely, good content *can* make it easier to get links. – Who wants to link to a crappy site? On the other hand, if a site has some awesome content, design, tools, or something else that people can’t help but link to, you’ll get more links. (But only if they can find your site in the first place.)
Categories
Content / SEO Tips & Tutorials Google Hacks, Cheats & Tips

What is wrong with ‘Supplemental result’?

Many a new website such as this one, who has just made its way into Google’s database and got indexed a dozen of pages, might have quite a number of pages ‘indexed’ as ‘Supplemental result’. Use “site:yourwebsite.com” as the phrase in Google search, then jump to SERPs buried behind. Do you got any of these?

What is supplemental result?

If the answer is yes, don’t panic. Let’s first take a look at what it is. Supplemental result is how Google expands its crawling of the web, imbibing more pages to present more results to end users than its primary ‘main index’. So you get the idea, that ‘supplemental results’ comes from ‘supplemental index’, which places lower restraints on what to be indexed.

google supplemental result

With a popular search phrase, Google simply serves results from its main index, because there’re plenty of related results in it. Nevertheless when it’s a very specific unusual topic, Google has to turn to the ‘supplemental index’ so as to get enough stuff to show off its gigantic coverage. 🙂 For example, URLs with more than 2 dynamic parameters are very probably indexed in the ‘supplemental index’, given a very low PageRank; Content-barren pages might also end up indexed in the supplemental index, unless it dwells in some very famous website.

Is it evil? I want to get rid of them!

In addition, Google assures you that the index in which a site appears doesn’t affect your PageRank. While supplemental result looks no harm (in fact not only small and fresh websites have them, many big ones got many too), that too many supplemental results for your website is absolutely unfavorable. A keywords query answered from ‘main index’ will never have the chance to see those lousy pages in ‘supplemental result’. Although it is sometimes inevitable, you can also choose to do something about it. In order to make Google index most of your pages in its ‘main index’, bear in mind some principles:

  1. Never use dynamic URL for your content. Also prevent different URLs referring to the same page.
  2. Use unique title/description/h1/h2/h3/… on every page.
  3. Renew your content pages from time to time: make some corrections, see if there’s a typo, add a small paragraph, and so forth. For newly indexed pages, Google comes very picky on its frequency of update. Unless you got quality backlinks to them, update them once in a while.
  4. Get quality backlinks. Yes, quality ones. Don’t even bother with low-quality ones. PageRank is what ultimately determines which index includes the page. Work on it and you’ll be fine.
  5. Erase out similar pages. Google hates this, so if you have any pages with mostly the same or even identical content, delete and leave only unique ones. If it is necessary to keep identical content across pages, ask Matt Cutts if he can help you, or you can simply employ <meta name=”robots” content=”noindex,follow” /> with your duplicate content. Or, you didn’t try to copy stuff from others and put on your own? Then hell to you, you are damned without a doubt.
    Making a 301 redirect from yourwebsite.com to www.yourwebsite.com and /index.html to ./ definitely helps.
    With wordpress as your CMS, you may want to check out uberdose’s All in One SEO Pack that automatically marks category and archive pages as ‘noindex’ so Google won’t have duplicate content of yours in index to be mad at you.
  6. One convincing page is better than one hundred small lousy pages. Take time to build unique quality content rather than stuff teeny pages to SEs.

Additional talks and tools you might find useful

  1. Supplemental Result in Google – Hell or Help
  2. View All Your Google Supplemental Index Results
  3. Infrastructure status, January 2007
  4. What’s a “supplemental result?” – Google Webmaster Central
  5. Copyscape – duplicate content search engine, see if you have multi-version pages in index. Plagiarism is afraid of Copyscape.