Misdress is one of our wedding fashion brands. We have seen an increase of general conversion rate from 0.9% to 1.3% after we have implemented these for the site:
- Adding a phone number in the site footer
- Adding a reviews module on the product pages
- Adding important information links on the product pages, e.g. Returns, Size Charts, Shipping Time, etc.
- Adding bulk discount table immediately below the add to cart button.
The key is to make you as a business a real one and make visitors believe it. Show your visitors you are serious about your offer and you are committed to delivering it.
Some more tests we will do in the next conversion rate optimization & measurement include adding customer testimonials / reviews on the homepage, and adding team photos (with faces) to our about page.
Hope this could be something useful to you guys who are still listening to me.