Categories
Business and Marketing

9 Things to Look for When Purchasing B2B Email Lists

Email marketing has been considered a great tool to create leads and enhance sales for years. A recent forecast of Statista declares that the global revenue of the email marketing industry was 7.5 billion USD in 2020, and it will reach up to 17.9 billion USD by 2027. Similarly, the number of email users is also growing daily, and this number will cross 4.6 billion in 2025.

Thence, these figures show that the future of email marketing is bright if you are using the right marketing approaches. However, in the absence of a meaningful B2B email dataset, it would be hard for marketers to achieve their goals. Therefore, this article shares a complete guide about things to consider while purchasing a B2B email list.

Things to Consider When You Purchase B2B Email Lists

1. The Credibility of Email List Provider

The primary thing that matters a lot when you purchase a B2B email list is the credibility of the data vendor. To successfully run your email marketing campaign and get a high ROI, buying an email list from a highly regarded dataset provider is significant. In this regard, B2B companies should explore their working experience in a particular industry and reviews of their previous email list buyers.

By the way, for ease for B2B email list seekers, we are also representing one of the top B2B email list providers below:

AeroLeads—With renowned clients like IBM, Adobe and Gartner, AeroLeads is a superior choice to buy B2B email lists. It not only facilitates the users with email lists but also gives sufficient details about phone numbers, business addresses, etc. Its most popular data plan is ‘Climb’, and its monthly charges start from $149.

Usable Databases—If your target audience is from the United States, United Kingdom, Canada, and European countries, then The Usable Databases should be your primary choice.

It grants frequently updated email lists to B2B companies. The ROI rates of these datasets are also outstanding. With a money-back guarantee, this email list provider has been in business since 2008 and could be a good choice for B2B companies of all sizes.

PureB2B—This data vendor is also a big name in providing lead generation for B2B companies. Its lead generation section covers a variety of segments like in-market leads, B2B content syndication, B2B account intelligence, and much more. This globally renowned vendor has served 125 million technology buyers.

2. Check Regulatory Compliance for Email List

The data collection and usage laws are getting stricter day by day. Mainly, developed countries are trying to implement data privacy laws firmly. That is why it is essential to purchase B2B email lists from a vendor that offers a completely clean and compliant email database. First of all, it should be mentioned by the vendor that it gets the entire data with the permission of companies and doesn’t violate any data privacy law.

A data vendor should be compliant with the following rules & acts:

General Data Protection Regulation (GDPR)This European Union’s (EU) law provides the legal framework for gathering and processing data of individuals & businesses that operate in EU countries. This data protection act firmly emphasizes data security, lawfulness, retention, accuracy, and storage limits.

California Consumer Privacy Act (CCPA)This California-based law secures the consumer data of people who live in California state. CCPA questions the companies on how they are using the consumers’ personal information.

CAN-SPAM ActThis act mentions that marketing companies can’t send commercial emails, phone calls, and SMS to businesses and individuals without their consent. If anyone reports against such marketing campaigns, then the responsible company or individual will have to pay a fine of $16,000.

Canada’s Anti-Spam Legislation (CASL)To deal with electronic threats, cybercrimes, and spam activities, Canada confers a legal cover to its citizens with the name of CASL.

There could be several other regulations and acts that B2B email list vendors should comply with. The violation of these acts can severely damage your B2B marketing campaign and business.

3. Selection of Right Database

Now, if we talk about the types of databases, it is always recommended to choose niche-oriented email lists instead of general-purpose datasets. It is hard to find the desired data from ‘fit for all campaigns’ like email lists. Secondly, it is also an excellent choice to pick a single table from databases because of its ease of use.

4. Frequency of Data Updates

To increase engagement, sales, and ROI, it is vital to update the email lists regularly. Yes, it has been seen that businesses frequently change their contact credentials. So, it is also important to know how often your email list provider conducts such updates. B2B email buyers must inquire about dataset updates and are there any charges associated with these updates.

5. Refund Policy of Dataset Vendor

Another thing that you must investigate is the refund policy of the email list vendor. You should immediately ignore the dataset provider if it is not facilitating you with a fair refund policy. On the other hand, it is vital to carefully read all terms and conditions associated with email list databases’ refund policies. If these conditions suit you, then you can proceed with them.

6. Avoid Cheap B2B Email Lists

Although many startups and SMEs have limited funds to support their B2B email marketing campaigns, and they are not in a position to go with big budgets. But to get instant results from email marketing campaigns, they should ignore cheap or free B2B email lists. These cheap lists are usually inaccurate and out of date. With an appropriate strategy, you can surely get an ROI of $36 on the consumption of every $1 with a good dataset.

7. Analyze Data with the Help of Samples

Purchasing a B2B email list from a trusted vendor is not enough. Sales teams of B2B firms should also ask for a sample to analyze the success, deliverability, and ROI of these emails. With the help of a sample dataset, you can examine the following things:

  • A sample email list will make you aware of the deliverability rate of provided emails. Good email datasets providers claim about 99% email deliverability rate and successfully send the mails into the target customer’s inbox. This claim could be investigated with a sample list.
  • A sample list also discloses all contact details that are going to be a part of your email list. It is good to get B2B email lists with the full name of receipt, rank in the company, address and further details.
  • You can also send emails to sample email addresses to know about the engagement, return on investment (ROI) and sales rates. However, don’t forget to use an attractive and concise template and subject line while sending such testing mails.
  • Email list buyers should also take an authoritative agreement from the vendor that the final email dataset would be similar to the sample data.

8. Utilize Email Verification Tools

To examine the authenticity of emails, you can also utilize email verification tools. These tools could be applied to sample datasets to verify email lists. B2B email marketing experts should benefit from the following email verification tools before purchasing the email dataset:

Kickbox Email Verification—This is an ideal tool to validate the email dataset with a RESTful real-time email verification API. You can also test these APIs for different applications, including Python, Java, PHP, Ruby, and Node.js. This tool only charges $5 to verify 500 emails, so you can easily use it to test your B2B email list sample.

BriteVerify—It is another reliable email verification tool that aids in improving the ROI and sales of your email marketing projects. For 5,000 verifications, BriteVerify only takes $0.0080 per verification. Its price per verification reduces with an increment in the number of email verifications. This platform also deletes the data after 7 days to keep your information protected.

SendGrid—With more than 80,000 customers, SendGrid is basically an email delivery service. But you can benefit from its email address validation API to examine the deliverability ratio of the sample email dataset. For a certain limit, you can use this service for free of cost. However, to verify unlimited email addresses, you will have to consult with their sales team to ask about the charges.

Emailable—It is also a good email verification tool that comes with 99% accuracy and 50+ integrations. This platform enables the marketing agencies to automate their email verification process to know about the deliverable email addresses. Emailable can definitely tell you the deliverability ratio of your sample data.

9. Formats to Download Data

Nowadays, email datasets are used for various functions and integrated with numerous email marketing tools. That is why it is also necessary to know what formats your data vendor supports to download the email list. Your email list vendor should support formats like CSV, SQL, MySQL, PDF, MS Word, MS Excel, WordPress, LaTeX, XML, YAML, and Single Table Format.

It is better to ask about the supported formats from the data provider before purchasing the email list. You can also inquire about the extra charges associated with particular formats.

This article covers all necessary aspects that you must consider before purchasing a B2B email list. Hopefully, these things will assist you in getting more leads and sales for your campaigns.

Categories
Linux Server Administration Tips

Put process in background by nohup command in Linux

For example, a command like this could run a few days if there are so many images:

tar zcf xxxx.images.tgz *

So it’s best to put it in background when started, by nohup:

nohup tar zcf xxxx.images.tgz * > nohup.log 2>&1 &

Categories
Linux Server Administration Tips

Whitelist server IPs for SSH connection against ERROR – ssh: connect to host port: Connection refused

If you have multiple servers you’d probably need rsync to transfer files among servers via SSH. An error like this, however, will occur when CSF protects the servers against malicious SSH connection attempts:

ssh: connect to host example.com port 9999: Connection refused
rsync: connection unexpectedly closed (0 bytes received so far) [Receiver]
rsync error: unexplained error (code 255) at io.c(226) [Receiver=x.x.x]

The solution is very simple. Just whitelist each server IP on the other server and vice versa:

csf -a 1.1.1.1

Wherein 1.1.1.1 is the other server. And perform the same:

csf -a 2.2.2.2

On the other server.

That’s it. Now you can freely SSH from and to the 2 servers.

Categories
Domains Manage Your Own Server

CloudFlare and SSH Connection Timeout

Switched one of our sites to CloudFlare DNS and in our code routines, we connect to the site via SSH by its domain as the host.

Apparently it kept timing out as we were connecting to the wrong IP resolved by CloudFlare DNS which wasn’t the real IP for our server at all.

So we had to switch to DNS Only at CloudFlare for the A record of the domain and everything is working correctly again.

It took us a while to figure it out. It’s a tricky one. 😉

Categories
Kavoir & Whatever

Archetypethemes.co Review: 5/5 Best Premium Shopify Theme I Know of Thus Far

I have started several Shopify stores that are now still online and making money for me since 2017. It’s been a terrific experience as Shopify has made so many things so simple after the golden old days when you had to provision and manage a server yourself with hand coded websites on your own garage computers.

Now I just find the perfect theme and install it on my Shopify store and I would have everything ready without worrying about nothing technicals or uptimes.

I used about 30 different themes since I started my first store and bought about 10. Up until now I can say the best ones are by Archetype Themes: Motion and Impulse, both of which I purchased for my stores.

Reason 1

Over 300 5-star reviews which is really rare among Shopify premium themes. Those users can’t be wrong.

Reason 2

I’m a perfectionist who changes and refines everything that doesn’t come good enough for me or the users, e.g. font sizes, color contrasting, checkout experiences, button sizes, page navigation easiness, etc..

The issue I found in a lot of themes in the market, be it for Shopify or WooCommerce, especially those at ThemeForest.net, is that they are made by designers who have no experience in eCommerce at all, and that the themes are actually bad in conversions.

They look good but don’t work well for human.

In most cases, I had to do a lot of customizations to get the theme right in user experiences so it doesn’t work against conversions in sales. However, surprisingly, I needed to do zero improvements to Archetype themes after examining and testing both of Motion and Impulse inside out.

Yes, zero, nothing at all. From my experience in eCommerce for the past 6 years, they did everything right in the first place.

Reason 3

Rich features and functionalities are the final reason why I loved the themes. Everything just works out of the box. Saves me a lot of time.

I also love about their flexible sections for promotions and pictures.

Conclusion

From my experience, these are absolutely the 5/5 themes for Shopify that you must get for your next store. Highly recommended by an enthusiastic user.

You may want to check out the stores I built with Motion and Impulse. One is ChicksHQ and the other is TheDepts.

Categories
Business and Marketing Linux Server Administration Tips

Clone any static site by a simple Linux command WGET

Just use this and the WGET command will start crawling the target site and download certain levels of pages from the starting URL, including all its assets such as images or CSS files.

wget -k -K -E -r -l 1 -p -N -F --convert-links -H -Dcdn.shopify.com,v.shopify.com,www.yoursite.com,your-site.myshopify.com --restrict-file-names=windows https://www.yoursite.com/

The -D option specifies all the hosts that WGET should download the resources from in local files. Resources of hosts not specified in the option will be kept as is.

The issue for now is that I don’t know how to make it download dynamic images in data-src attributes, such as the images that will only show when scrolled into view.

Other that that, it’s a perfect command.

Categories
Kavoir & Whatever

New Amazon Affiliate Site: Men’s Winter Boots dot Com

As someone at NamePros suggests with some of my exact match .com names, I created this affiliate site with the domain MensWinterBoots.com and see what kind of business or cash flow I can get.

Exact match domains used to dominate in Google search results but no more. I’m skeptical of how this would turn out but I try to build an as beautiful and usable site as possible with Shopify and the Spreadr app.

Imported thus far about 100 products from the category of winter / snow boots for men on Amazon. All look good with the free Shopify theme Debut which I highly recommend. I talked with some of the high selling store owners and they seemed to use this theme quite a bit.

Also used Google Fonts to find the perfect typography and created the Men’s Winter Boots logo for the site.

Installed Google Analytics for traffic analysis and added the site in Google Search Console for rankings monitoring.

I will update how the site performs in this blog and document exactly what I have done. Make sure you bookmark or subscribe to Kavoir.

Day 1 (2019.10.25)

Google indexed the site but it’s far from ranking in the results according to https://www.serprobot.com/serp-check.php

Day 3 (2019.10.27)

I don’t have a screenshot but Google indexed slightly over 200 pages on 2019.10.27 by searching site:menswinterboots.com

Day 4 – 5 (2019.10.28-29)

Added a few more navigations to the site so it’s a breeze to find any boot, by brand, by use cases, by color, etc. and created couple of collections by popular keywords found via Google auto-completion and related searches, e.g. affordable men’s boots, clearance men’s boots.

Started a tiny SEO campaign for 15 days by one of my outsource buddies in Pakistan for $100.

Day 9 (2019.11.2)

Google indexed 688 pages of the site. Organic impressions and clicks are on their way according to Google Search Console:

Day 20 (2019.11.13)

Search traffic seems to be picking up and CTR is not bad. Top impressions and clicks are from search of “men’s winter boots clearance“.

Google Search Console

However, the number of total indexed pages in Google dropped to 85:

Google indexed pages dropped to 85

Day 40 (2019.12.3)

Organic traffic is climbing up slowly. I may need to spend more time on it but an affiliate site isn’t worth so much in marketing. It’s just an experiment.

Bounce rate is not bad at just 44%, thanks to the abundant navigations across the site.

Google seems to start indexing many of the long tail pages of the site, a.k.a. in-depth pages with 3 or more keywords of a very specific category for the winter boots.

Day 90 (2020.1.22)

CTR all right. Positions climbing a bit.

Mostly long-tail traffic. Not much exact match search traffic, namely “Men’s Winter Boots” or similar.

The last 30 days the site made about $25 via Amazon affiliate program. It’s not bad if the site is NOT on Shopify as that costs me $29 per month and I’m NOT spending any time for this.

Amazon affiliate program is not worth it any more in my opinion, at 4.5% commission. It used to be 6.5 – 8%.

I think it’s definitely going to make real money if I source the products and sell my own boots, because:

  • 5 times more profits (10 times more profits, times 50% of the current conversion rate)
  • More money to invest in SEO

We have given up on the site as it’s making far less than what we expected without investing hundreds of dollars on SEO.

Categories
Microsoft Windows Web Applications & Online Software

Office.com Office 365 Creating Shared Mailboxes by the Same Name under Different Domains

When you have multiple domains under the same Office 365 admin account, e.g. domain1.com, domain2.com, etc., you can’t directly create these emails:

  • support@domain1.com
  • support@domain2.com

Which would give this error when you try to create emails by the same name already used by another domain:

Now you can have a little circumvention to get around this by first creating the email with a unique local name and then creating an email alias to use the name you want.

Do as the following:

Done!

Categories
WordPress How To

Add SSL / HTTPS for WordPress Network sub-site as cPanel Alias Domain

Site Address (URL)

We first change the Site Address (URL) of the sub-site.

Go to WordPress Multi-site: “My Sites” => “Network Admin” => “Sites” => Click “Edit” of the sub-site, and change the Site Address (URL) to the top level domain URL like this:

https://www.example.com/

Click “Save Changes“.

Domain Mapping (plugin)

A top-level domain is added to WordPress Network / Multi-sites via the Domain Mapping plugin. Add these top-level domains:

  • https://example.com
  • https://www.example.com (Primary)
  • https://www.example.com

However since the domain is not in the cPanel as an addon domain, AutoSSL will not issue SSL certificate for it.

cPanel Alias Domain + AutoSSL

The solution is, after adding the top-level domain in the Domain Mapping plugin, add it in cPanel as an Alias Domain for the WordPress Multi-site main domain (independent cPanel account).

Therefore AutoSSL will issue and install an SSL certificate for the alias domain. Go to “Manage AutoSSL” in WHM and “Run AutoSSL For All Users” to manually request SSL certificate for the alias domain.

It may take some minutes for the new certificate to be installed.

Really Simple SSL (plugin)

Now install the Really Simple SSL plugin, network activate it, and choose per site mode.

Go to the sub-site dashboard: “Settings” => “SSL” => Activate SSL

Done!

Optional .htaccess config

If you haven’t done the above step, below is optional and NOT required at all, otherwise below is required.

You can force HTTPS on the top-level domain in .htaccess of your WordPress network installation:

RewriteEngine On
RewriteBase /

RewriteCond %{HTTP_HOST} yourtopleveldomain\.com
RewriteCond %{HTTPS} !=on
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

# BEGIN WordPress
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule . index.php [L]

Categories
My Personal Reviews

My Personal Review: CheapSSLShop.com

This is my personal review of site CheapSSLShop.com which I personally use.

It’s one of the most affordable SSL vendors I can find on the Internet. I’ve been personally using it since 2012.

The price is good and the delivery is fast and easy.

You need some expertise to get the SSL certificates installed but with support from my host, there’s nothing to worry about for me.

Cheap SSL Shop was also able to process full refunds to me when I messaged them about my mis-order of SSL certificates I didn’t need. This is something you don’t see everyday but they do it nonetheless.

A trustworthy supplier overall, it’s highly recommended.