Email marketing has been considered a great tool to create leads and enhance sales for years. A recent forecast of Statista declares that the global revenue of the email marketing industry was 7.5 billion USD in 2020, and it will reach up to 17.9 billion USD by 2027. Similarly, the number of email users is also growing daily, and this number will cross 4.6 billion in 2025.
Thence, these figures show that the future of email marketing is bright if you are using the right marketing approaches. However, in the absence of a meaningful B2B email dataset, it would be hard for marketers to achieve their goals. Therefore, this article shares a complete guide about things to consider while purchasing a B2B email list.
Things to Consider When You Purchase B2B Email Lists
1. The Credibility of Email List Provider
The primary thing that matters a lot when you purchase a B2B email list is the credibility of the data vendor. To successfully run your email marketing campaign and get a high ROI, buying an email list from a highly regarded dataset provider is significant. In this regard, B2B companies should explore their working experience in a particular industry and reviews of their previous email list buyers.
By the way, for ease for B2B email list seekers, we are also representing one of the top B2B email list providers below:
AeroLeads—With renowned clients like IBM, Adobe and Gartner, AeroLeads is a superior choice to buy B2B email lists. It not only facilitates the users with email lists but also gives sufficient details about phone numbers, business addresses, etc. Its most popular data plan is ‘Climb’, and its monthly charges start from $149.
Usable Databases—If your target audience is from the United States, United Kingdom, Canada, and European countries, then The Usable Databases should be your primary choice.
It grants frequently updated email lists to B2B companies. The ROI rates of these datasets are also outstanding. With a money-back guarantee, this email list provider has been in business since 2008 and could be a good choice for B2B companies of all sizes.
PureB2B—This data vendor is also a big name in providing lead generation for B2B companies. Its lead generation section covers a variety of segments like in-market leads, B2B content syndication, B2B account intelligence, and much more. This globally renowned vendor has served 125 million technology buyers.
2. Check Regulatory Compliance for Email List
The data collection and usage laws are getting stricter day by day. Mainly, developed countries are trying to implement data privacy laws firmly. That is why it is essential to purchase B2B email lists from a vendor that offers a completely clean and compliant email database. First of all, it should be mentioned by the vendor that it gets the entire data with the permission of companies and doesn’t violate any data privacy law.
A data vendor should be compliant with the following rules & acts:
General Data Protection Regulation (GDPR)—This European Union’s (EU) law provides the legal framework for gathering and processing data of individuals & businesses that operate in EU countries. This data protection act firmly emphasizes data security, lawfulness, retention, accuracy, and storage limits.
California Consumer Privacy Act (CCPA)—This California-based law secures the consumer data of people who live in California state. CCPA questions the companies on how they are using the consumers’ personal information.
CAN-SPAM Act—This act mentions that marketing companies can’t send commercial emails, phone calls, and SMS to businesses and individuals without their consent. If anyone reports against such marketing campaigns, then the responsible company or individual will have to pay a fine of $16,000.
Canada’s Anti-Spam Legislation (CASL)—To deal with electronic threats, cybercrimes, and spam activities, Canada confers a legal cover to its citizens with the name of CASL.
There could be several other regulations and acts that B2B email list vendors should comply with. The violation of these acts can severely damage your B2B marketing campaign and business.
3. Selection of Right Database
Now, if we talk about the types of databases, it is always recommended to choose niche-oriented email lists instead of general-purpose datasets. It is hard to find the desired data from ‘fit for all campaigns’ like email lists. Secondly, it is also an excellent choice to pick a single table from databases because of its ease of use.
4. Frequency of Data Updates
To increase engagement, sales, and ROI, it is vital to update the email lists regularly. Yes, it has been seen that businesses frequently change their contact credentials. So, it is also important to know how often your email list provider conducts such updates. B2B email buyers must inquire about dataset updates and are there any charges associated with these updates.
5. Refund Policy of Dataset Vendor
Another thing that you must investigate is the refund policy of the email list vendor. You should immediately ignore the dataset provider if it is not facilitating you with a fair refund policy. On the other hand, it is vital to carefully read all terms and conditions associated with email list databases’ refund policies. If these conditions suit you, then you can proceed with them.
6. Avoid Cheap B2B Email Lists
Although many startups and SMEs have limited funds to support their B2B email marketing campaigns, and they are not in a position to go with big budgets. But to get instant results from email marketing campaigns, they should ignore cheap or free B2B email lists. These cheap lists are usually inaccurate and out of date. With an appropriate strategy, you can surely get an ROI of $36 on the consumption of every $1 with a good dataset.
7. Analyze Data with the Help of Samples
Purchasing a B2B email list from a trusted vendor is not enough. Sales teams of B2B firms should also ask for a sample to analyze the success, deliverability, and ROI of these emails. With the help of a sample dataset, you can examine the following things:
- A sample email list will make you aware of the deliverability rate of provided emails. Good email datasets providers claim about 99% email deliverability rate and successfully send the mails into the target customer’s inbox. This claim could be investigated with a sample list.
- A sample list also discloses all contact details that are going to be a part of your email list. It is good to get B2B email lists with the full name of receipt, rank in the company, address and further details.
- You can also send emails to sample email addresses to know about the engagement, return on investment (ROI) and sales rates. However, don’t forget to use an attractive and concise template and subject line while sending such testing mails.
- Email list buyers should also take an authoritative agreement from the vendor that the final email dataset would be similar to the sample data.
8. Utilize Email Verification Tools
To examine the authenticity of emails, you can also utilize email verification tools. These tools could be applied to sample datasets to verify email lists. B2B email marketing experts should benefit from the following email verification tools before purchasing the email dataset:
Kickbox Email Verification—This is an ideal tool to validate the email dataset with a RESTful real-time email verification API. You can also test these APIs for different applications, including Python, Java, PHP, Ruby, and Node.js. This tool only charges $5 to verify 500 emails, so you can easily use it to test your B2B email list sample.
BriteVerify—It is another reliable email verification tool that aids in improving the ROI and sales of your email marketing projects. For 5,000 verifications, BriteVerify only takes $0.0080 per verification. Its price per verification reduces with an increment in the number of email verifications. This platform also deletes the data after 7 days to keep your information protected.
SendGrid—With more than 80,000 customers, SendGrid is basically an email delivery service. But you can benefit from its email address validation API to examine the deliverability ratio of the sample email dataset. For a certain limit, you can use this service for free of cost. However, to verify unlimited email addresses, you will have to consult with their sales team to ask about the charges.
Emailable—It is also a good email verification tool that comes with 99% accuracy and 50+ integrations. This platform enables the marketing agencies to automate their email verification process to know about the deliverable email addresses. Emailable can definitely tell you the deliverability ratio of your sample data.
9. Formats to Download Data
Nowadays, email datasets are used for various functions and integrated with numerous email marketing tools. That is why it is also necessary to know what formats your data vendor supports to download the email list. Your email list vendor should support formats like CSV, SQL, MySQL, PDF, MS Word, MS Excel, WordPress, LaTeX, XML, YAML, and Single Table Format.
It is better to ask about the supported formats from the data provider before purchasing the email list. You can also inquire about the extra charges associated with particular formats.
This article covers all necessary aspects that you must consider before purchasing a B2B email list. Hopefully, these things will assist you in getting more leads and sales for your campaigns.