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Business and Marketing How I Do Marketing

10 Best Mass Emailing Tools

Many studies have been done, all with the same results. The average email marketing campaign yields low conversion rates. Marketing Insider reports that only 1 in 5 of your email recipients are going to open your email, and even worse, for every 100 marketing emails you send, 3 will convert to a subscription, purchase, or just a click on a link. That’s only 3%.

As dismal as that sounds, mass email marketing campaigns cost less than other digital marketing methods, so the cost per conversion is less. To reach a profitable goal, it takes a lot of emails and work to pull off a successful email campaign. The good news is, you don’t have to do all the work. There are plenty of products and services to choose from to manage every step of a mass email marketing strategy.

After examining many of the options available, this article presents the 10 best mass emailing tools, their pricing, pros, and cons.

1. Sendinblue

https://www.sendinblue.com/

Sendinblue is an all-in-one tool for a small business. Its features include those you would expect to find in any email marketing tool, including A/B testing, analytics, reports, email editor, templates, segmentation, and bulk and transactional email delivery.

Sendinblue offers a free version that gives you 9,000 emails each month, but you can only send 300 per day. Their Lite version is $25/mo. The limit per month is increased to 10,000, and the daily limit is removed.

The Lite version includes A/B testing and advanced analytics. An important difference between the free and the Lite version is the option to remove the Sendinblue logo.

Pros:

  • Easy to use plugins for WordPress, Magneto, and other platforms
  • Simple, easy to use message creation tools
  • Simple and intuitive methods to select your recipients
  • Uses a machine learning-powered send time optimizer

Cons:

  • Creation tools lack features provided by their competitors

There are no hidden fees for longer contact lists. Their pricing structure allows you to send up to 20,000 emails per month for just $65, if 10,000 isn’t enough for you. With pricing by the number of emails sent, you can work with an extensive list, sending smaller monthly bursts to control your budget.

2. Elastic Email

https://elasticemail.com/

Elastic Email enables you to create multiple campaigns with different send times, scheduling, and more. In addition to great analytics, Elastic Email has a drag & drop editor, making it simple and easy to use their templates to create great-looking emails.

Elastic Email offers two plans, Unlimited and Unlimited Pro. The Unlimited Pro plan provides extra features not available in the Unlimited plan (i.e., extended logs, faster delivery, and webhooks.)

With the Unlimited plan, you can send unlimited emails to a list of up to 5,000 contacts for $15/mo. Between 5,001 – 10,000, the cost is $25/mo.

Pros:

  • High delivery rates
  • Simple and easy to use
  • Low price point for small and big companies

Cons:

  • The user interface is outdated
  • Some customers report high delivery rates while others report emails going to spam
  • Customer support needs improvement

3. Moosend

https://moosend.com/

Moosend has an award-winning user interface accessing a powerful email marketing platform. It manages multiple email campaigns, as well as multiple mailing lists. Moosend includes a built-in, intuitive editor to create your emails and newsletters.

Moosend offers a free option for up to 1,000 subscribers. With lists longer than 1,000, the price increases with the size of your list. For example, $10/mo supports 2,000, $30/mo for 5,000, and $125/mo for 20,000 subscribers. There is no limit on the number of emails you can send each month.

Pros:

  • Pricing is easy to calculate and competitive
  • Excellent customer support
  • Technical support is very responsive

Cons:

  • Not as many integrations as its competitors

For a small business just starting to build its customer base, the free plan provides all you need. As your business grows past the limitations of the free plan, pricing is easily calculated and competitive. When starting something new, you never want to leave money on the table. With Moosend, there is no investment required as you learn about digital marketing.

4. EmailOctopus

https://emailoctopus.com/

EmailOctopus is a low-cost email marketing tool. It is rated high for deliverability, which means more emails get through to your recipients. If someone doesn’t receive the email you sent during a campaign, it is an opportunity lost.

EmailOctopus includes great segmentation features, which helps you create segments within your list based on customer data. EmailOctopus provides segmentation at a price most new businesses can afford.

Pros:

  • High delivery rates
  • Spam complaints are rare
  • Integrated with Amazon’s SES web service

Cons:

  • Not competitive when it comes to automation features

5. Campaign Monitor

https://www.campaignmonitor.com/

The quality of the messages you can create with Campaign Monitor’s drag-and-drop builder will improve subscribers’ engagement and promote loyal readership, leading to more conversions.

Campaign Monitor does not have a free plan or a free trial. Their Basic plan is only $9/mo and allows up to 2,500 emails, but with limited features. Automated time zone sending, a countdown timer, and unlimited spam testing are available in the $29/mo plan, which is worth considering as it includes unlimited emails.

Pros:

  • The email builder creates memorable emails, increasing loyalty and conversion rates
  • Schedules timed email sends, increasing open rates

Cons:

  • No free trial or free plan
  • Templates for the editor are not free

6. GetResponse

https://www.getresponse.com/

GetResponse includes automation tools for small and big businesses and makes use of customer behavior data to improve conversion rates with personalized email messages.

GetResponse offers a free 30-day trial of any of their plans. Their Basic plan supports an email list of up to 1,000 for $15/mo. $45/mo supports up to 5,000. You only need their Basic package unless you are building a larger, integrated marketing team. The number of emails you can send is unlimited.

Pros:

  • Most features are available in the Basic plan, including automation
  • Easy setup
  • Works well with affiliate marketers, allowing cold lead emails
  • Offers an affiliate program

Cons:

  • Does not offer a free plan
  • Needs better analytic data
  • Limited automation capabilities

7. Constant Contact

https://www.constantcontact.com/

Constant Contact is a great solution for smaller businesses with simple email marketing needs. Real-time tracking tools report who’s opening, clicking, and sharing your emails. Constant Contact includes customizable, responsive templates.

Constant Contact does not offer a free plan or trial period. Their starting plan, called the Email plan, is priced at $20/mo for a list of 500 subscribers. If you need email automation, the Email Plus plan is $45/mo, also for a list of 500. Their pricing is based on the number of contacts on your list. The Email plan for 2,501-5,000 subscribers is $65/mo.

Pros:

  • There are a large number of templates available
  • Clean and easy to use interface
  • A dashboard providing key metrics to plan your next campaign

Cons:

  • They do not offer a free plan
  • The UI is outdated
  • Difficult to access old campaigns

8. AWeber

https://www.aweber.com/

AWeber is best suited for individuals or small businesses growing their subscriber lists. AWeber provides analytic tools to track everything. They have an award-winning support team providing assistance via phone, email, or chat.

AWeber offers monthly, annual, and quarterly plans. They all provide the same features, the only difference being the number of subscribers. They offer a free plan for up to 500 subscribers. AWeber has a Pro plan starting at $16.15 billed yearly, $16.33 billed quarterly, and $19 monthly for up to 500 subscribers. The Pro plan costs $49/mo for a list between 2,501 – 5,000.

AWeber allows unlimited emails with no hidden caps. You can try any plan for free or 30-days, but you have to provide payment information before your trial period begins.

Pros:

  • Free plan for up to 500 subscribers
  • Includes an email auto-responder
  • No caps on “unlimited” number of emails each month
  • No hidden costs, or as they say, “no funny business”

Cons:

  • In many cases, template designs are outdated
  • Support for A/B testing needs improvement
  • Cannot include or exclude multiple segments in a campaign

9. SendGrid

https://sendgrid.com/

SendGrid is a Twilio company. SendGrid benefits from the extensive support organization Twilio has created. SendGrid offers many product and service integrations, an award-winning API, and actionable analytics.

SendGrid offers a free version supporting 100 emails per day. Their plans are all email-based. They have an Essentials plan for $15/mo for 50,000 emails and $30/mo for 100,000 emails per month.

Pros:

  • Manages unsubscribe emails
  • Displays an email reputation indicator
  • High delivery rates

Cons:

  • No customer surveys
  • Limited automation functions
  • Free tier uses shared IPs – one bad actor can result in your emails being blocked
  • Only keeps 3 days of email history by default, extra charges for more extended history data

SendGrid’s free plan will cover the needs of most individuals or small businesses. Because the free plan uses a shared IP with others on the free plan, you are at risk due to a complete stranger’s poor email practices or a company sending 50,000 spam emails each month.

10. iContact

https://www.icontact.com/

iContact closely follows anti-spam and opt-in requirements. This is helpful for a business or individual just starting their email marketing plans, saving them from making costly mistakes.

iContact offers a 30-day free trial. No credit card is required. Plans start at $15/mo for a subscriber list of up to 1,500. The prices increase based on the number of subscribers in your list. With iContact, you can send unlimited emails to the subscribers.

Pros:

  • Support for drip campaigns and segmentation
  • Provides an email auto-responder
  • A low-cost solution for basic email marketing

Cons:

  • There are hidden charges based on add-on features
  • No “ala carte” pricing – you have to subscribe to a plan just to get one feature
  • Templates are designed mainly for sales teams
  • Needs more integrations

Summary

The factor that will drive most decisions when considering a mass email marketing tool is the cost. If you have an email list of 5,000 or less, paying based on the size of your list works well. You can send unlimited emails to any or everyone on your list any number of times each month. If this model fits your needs, Moosend would be a good selection.

If you plan a one-time email blast using an extensive list, such as every email in the Yellow Pages, paying by the number of emails is the better option. For these types of mass email events, Elastic Email or Sendinblue would be excellent choices.

Any of the email marketing tools we looked at will work for your business. From practically any list, you can tailor precise delivery dates and times to send personalized messages targeting specific segments. You can track your emails, measure performance, and make immediate adjustments to improve your success rates.

The real value from these products is the time you will save and the frustration you won’t experience. Executing a mass email marketing campaign requires a lot of planning and many steps in the preparation, delivery, and tracking stages. Focus on your business and leave the email marketing to the experts.

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Business and Marketing Linux Server Administration Tips

Clone any static site by a simple Linux command WGET

Just use this and the WGET command will start crawling the target site and download certain levels of pages from the starting URL, including all its assets such as images or CSS files.

wget -k -K -E -r -l 1 -p -N -F --convert-links -H -Dcdn.shopify.com,v.shopify.com,www.yoursite.com,your-site.myshopify.com --restrict-file-names=windows https://www.yoursite.com/

The -D option specifies all the hosts that WGET should download the resources from in local files. Resources of hosts not specified in the option will be kept as is.

The issue for now is that I don’t know how to make it download dynamic images in data-src attributes, such as the images that will only show when scrolled into view.

Other that that, it’s a perfect command.

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Business and Marketing Kavoir & Whatever

Don’t control

Most of us are loss-averse. We worry too much about failing and losing. We spend too much valuable resources in identifying the wrong things to do so as to make sure we don’t do them.

We vigorously look for the right thing to do.

We want control.

We believe business success is achieved by maintaining order of everything so that everything is under control. Otherwise we’d lose control and crash.

Is that really so?

After 10 years of entrepreneurship, the one thing I’m certain now is that this mindset is wrong.

To get great things done, one must be glad to lose control.

Let things run wild.

Let your business get out of control.

If everything’s under control, you are just not moving fast enough.

The most successful businesses are good at NOT controlling. Instead of making sure everything goes as planed and nothing bad happens, they focus resources on setting off the fire that grows exponentially. Yes, fires are dangerous. Fires can get out of control fairly quick. But that’s the beauty of it.

Let it finish the job. Then you just call 911. Investors will be happy to clear it up for you.

If there’s one advice for creating something big, it’s this one:

Don’t control it.

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Business and Marketing Engineering Web Design Tips and Insights

Information as Deck of Cards

Found this site when searching for answer to some git issues. It turns out to be a very nice way to teach stuff, simple and efficient:

https://githowto.com/setup

A guide like this should be as easy to write as it is easy to learn from.

The key here is to associate problem / question / issue with a straightforward solution / answer in a very simple manner. Talk is expensive. We should talk as less as possible.

Deprive of any words that your tutorial or guide can live without but leave only those that are vital to the actual solution / answer.

A full tutorial or guide should be comprised of a list or a network of standalone articles that are simple yet powerful in addressing 1 – 3 problems each. They are more like a deck of cards wired together linearly or hierarchically that the readers can search or navigate back and forth.

Each article / card should be no more than 2 minutes of reading. This helps establish learning milestones for the readers thus keep them motivated to continue because each learning session is easy to finish and apply.

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Anti Spam Tips & Tricks Business and Marketing Computer & Internet Literacy

Beyond Snowden: How Government Corrupts Business

It seems we have been living with the Snowden revelations forever. But in truth, he has only been a household name since mid-2013. There was so much news released that it quickly became information overload. There was too much information to fully process any one piece of it. The takeaways from the information dumps can be summed up in the following manner:

  • The government is spying on its own people
  • Everything you do on your cell phone is being monitored in some way
  • Private businesses are colluding with the government to erode your civil liberties

Everyone kind of suspected the government was spying on them. And they knew that cellphone data could be monitored. But they were surprised and offended that the companies with which they were doing business were actively selling them out.

The level to which the government has subverted private industry is still news. The more we learn about what the government is doing in the name of security, the less security we feel like we have. Here are two examples:

The Government Compromises Your Protection

Never mind China and Russia. One of the biggest malware threats U.S. citizens face is from the U.S. government. For years, we’ve known that various governmental agencies attend black hat conferences. We also know that they hire some of the best hackers. Now we know what they are doing with all of that black hat talent. They are making and releasing malware. While we know about some of the malware offensives against other governments, there is no reason to believe that some of that malware isn’t used against U.S. citizens.

For these reasons, the government wants your computer to be as insecure as possible. Spiking the security punch your computer is drinking is one of the ways they can lull you into believing that you are secure when you really are not.

When your system is breached, sometimes the only thing you can do is wipe all the data and make a clean start. Before you can do that, you need to be sure to have a secure backup of your data. That means you will have to have some type of data loss prevention plan for such an eventuality. A plan is necessary due to risk factors such as:

  • Rapidly evolving compliance regulations and mandates
  • Continued growth of workforce mobility
  • Employees using their own mobile devices and consumer apps for work
  • Rising frequency of advanced persistent threats (APTs) and data breach incidents

The Government Causes Businesses to Compromise Core Values

Blackberry is in the news again, and it is not good for Blackberry fans. Blackberry CEO, John Chen, speaks on the great encryption debate and where BlackBerry stands on it all. What he is saying is proving worrisome to many longtime Blackberry fans.

Blackberry still has a lot of government contracts. And Blackberry’s only stronghold is mobile security. The conflict of interest becomes apparent when one hears what every branch of the government in almost every country is saying. Right now, especially in the U.S., there is a war on strong encryption on consumer devices. The government is demanding backdoors, and wants access to consumer communications upon request.

For his part, Apple’s Tim Cook has drawn a hard line when it comes to cooperating with such requests. He has publicly stated that Apple cannot comply with such requests because they have engineered its solutions so that Apple holds no keys, and cannot comply with such requests. They are in the business of privacy.

On the other hand, Blackberry’s John Chen is promising cooperation. He is not promising a backdoor. But he is taking a pro-government stance which seems geared toward protecting existing ties with government entities. Blackberry is not necessarily doing anything wrong. But it is a strange day when a consumer company defies the government in the name of security, while the security company defies security in the name of the government.

We have seen some disturbing examples of how the government is becoming more emboldened when it comes to pressuring businesses to serve as an unofficial branch of the state. As a consumer, your best protection is to use products that have a proven track record of consumer protection and strong encryption, and keep a good set of backups just in case.

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Business and Marketing

The Rise of Web Bots

Just gave a read to this article: http://www.sitepoint.com/rise-web-bots-fall-human-traffic/

Very intriguing.

The Internet is developing just like how the other industries are. Traditional industries try to make products out of the raw materials provided by nature, while Internet is trying to reach targeted information / answers by organizing raw data everywhere. That’s exactly what Google and their bots are doing. People prefer data / information that’s more consumable (quick and easily understood) than raw ones. In this sense, companies who organize and present data / information better than the others would have the consumers’ favor; on the other hand, companies that provide only raw data will be hit more by bots (middle men in the supply chain) and less and less by humans (end consumers).

  • Raw data => structured data => raw information => targeted information
  • Iron ore => refined steel => vehicle framework => Tesla Model S

The more usable, the higher in the supply chain, the more end consumers they get.

This is probably a good starting point for business endeavors. While we can’t beat Google but there are many specific niches that we can probably do better than them. On the Internet, money is about organizing and refining data / information.

Go ahead and organize data so you get something new and easier to understand, and you will make money.

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Business and Marketing China Internet eCommerce & Shopping Online Kavoir & Whatever

Sell on Taobao.com and Tmall.com – Market to China!

Taobao, Tmall, KavoirIf you have solid products and wants to sell to China audience, let us know. We have a very capable team currently running 2 big brands on Taobao.com (for small merchants) and Tmall.com (for medium to large merchants), the largest online marketplaces in China thus far, with an annual sales volume over 1,000 billion CNY, or 200 billion USD.

With CNY appreciating and a widespread distrust of domestic goods, Chinese consumers are seeking overseas alternatives for a better spend, even more expensive, especially from western countries where products are considered greener and better for human body.

Listed below are some of our successful brands on Taobao.com and Tmall.com we’ve been running. We can do the same to yours and make you successful in China. Contact us.

Pandabobo - http://pandabobo.tmall.com

A merchant that we are fully responsible for the branding and marketing on Tmall.com. It currently tops over 2,000,000 CNY (approx. $350,000 USD per month) sales per month by selling a variety of fruits, nuts and natural snacks.

Pandabobo has also got a full-fledged standalone web store of at Pandabobo.com which is completely localized and catered to China audience. We can also help you build one of your own should you want to extend your local presence in China. However the most online sales in China are always made via top eCommerce marketplaces such as Taobao.com or Tmall.com rather than standalone websites because China consumers tend to have more faith in bigger brands / companies thus more likely to spend money there.

Check out one of their best selling products. This single product has had nearly 3,000 sales in the last 30 days.

pandabobo tmall sales

KanS - http://kans.tmall.com

KanS sales stats on kans.tmall.comThe store of a local cosmetics brand based from Shanghai that is raking in 4,767,423 CNY, or $800,000 USD, per month. We make the major part of their marketing team and are responsible for sales channels development and online marketing.

kans @ tmall

Contact Us

Interested in our expertise and talent to be successful in China? We would love to team with you to bring good products to the Chinese audience. Contact us by the form here: http://www.formkid.com/f/kavoir/contact-kavoir-com/

And make sure to include as much information about your business, brand, and products as possible – stores, website, sales volume, pictures, etc.

Our Team

Li Zhiwei, Chen Shuang, Zhang Xiaofeng, Zhao Yang, Yang Yang, and some more. Pictures are coming! 😉

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Business and Marketing Coupons and Promo Codes Free Web Templates Internet Tools My Personal Reviews

Webmium Review – WYSIWYG Website Builder

Webmium 40% Discount Promo Code: KAVOIRWebmium may not have much to look at on their website – for which they better hurry up and get a better design – it’s actually very very easy and intuitive to use.  With adequate features, abundant site templates to choose from, and hundreds of online marketing guides, it’s the combo solution for people who want to get their business website up in less than 10 minutes, without having to spend an arm and a leg to tackle the challenges of web design, web development, web hosting, and web marketing. Webmium has it all.

Unbelievably Easy and Intuitive

After a few minutes of clicking and typing, my first site on Webmium was up and running – Xi’an Jobs. I didn’t have to think once to get my job done. Everything seemed to be right there when I needed it. I felt like a breeze being pushed by the wind, naturally and comfortably and never did I have to sweat any effort to accomplish the whole website which is decent enough for most undertakings. Your site is well modularized so that you can freely switch between themes / layout and move around objects without jeopardizing anything. Your content is never hard coded.

A WYSIWYG Website Editor Better than Desktop Programs

Everyone can learn and start doing it in a minute. In fact, it’s so intuitive and easy that everything including editing text, uploading image, adding contact form and creating another page is accomplished within one editor page. Check out the editor screenshot:

webmium website editor

You don’t get any more WYSIWYG than this. Lots of desktop website creator programs such as Adobe Dreamweaver and Microsoft Expression Web available on the market who claim to be WYSIWYG don’t come up close. You have to view the produced web page in a browser to see the final results. But with Webmium, it’s all in there, 100% WYSIWYG and never again do you have to scratch your head and ask why the hell does it look so different in the browser from that in the editor.

Free Entry Plan – Very Good for SEO

Best of all it’s free and they’ve got tons of FREE templates to choose from. You should get one up on Webmium right now. Sign up with them. It’s definitely worth the time to have an external page of content up for the sake of SEO. Be sure to create useful, original and rich content or Google won’t buy it just because it’s on a distant IP. Webmium has an auto-submission feature that after you have published your site it will automatically submit the site to search engines like Google.

My tiny site about Xi’an Jobs ( http://xian.webmium.com/ ) was indexed by Google 8 hours after being published at Webmium. Definitely looks promising from the perspective of SEO.

Quick Built-in Guides to Kick Start Your Online Marketing

For small business owners who don’t know how to have their own website online, Webmium is the no-brainer choice. It has got hundreds of articles and guides in the Marketing Academy on how to do it and what the best practices are, about not only the technical aspects but also the marketing part. It’s a perfect companion for starter small businesses owners who want to have their website up today, in the minimum effort and cost possible. And you are well guided along the way with built-in tips while you are building your online presence.

What can be improved about Webmium?

It’s a greatly simple and useful solution for starter business owners but there are definitely ways that Webmium can be improved. I’ll just lay out a few of the problems I met when playing with it:

  1. Currently there’s no way I can add text beside the logo. It’s either a logo or a text but you can’t combine.
  2. I don’t seem to be able to align social buttons such as facebook like buttons and tweet buttons together. Weird.
  3. Unable to modify footer attribution to add copyright notice, etc. I guess it’s because I’m on the free plan. You would probably be able to do that after upgrading to the PRO plan.
  4. For now, each account is limited to one website / domain. I think they can definitely offer the ability to create and manage multiple websites under one account in the PRO plan.

Other than these, Webmium is looking a prosperous future if they keep shaping it better.

Upgrading to PRO? Use a Promo Code!

Webmium was kind enough to offer an exclusive promo code to the readers of Kavoir.com. If you want to take advantage of the PRO plan that offers all the easiness to build a small business website as well as unlimited storage and bandwidth, use promo code:

KAVOIR
Click To Open/Copy

Like this:

Webmium Promo Code

When you are upgrading but before making payment. It would give you a nice 40% discount off the listed price.

Categories
Business and Marketing Google Hacks, Cheats & Tips Make Money Online

Aweber, Mailchimp Alternative – Free Email Autoresponder Subscription

google feedburner - free email subscription serviceI’ve been with Aweber for nearly 2 years and they are good. But I eventually decided that newsletter is not my type of thing – there are people who are making big bucks by building and maintaining a high profile email list, but I’m just not one of them. So I left Aweber and switched all my subscription forms to Feedburner email subscription.

It’s actually pretty good. On top of everything, it’s free and A LOT easier to set up. It’s got anti-spam captcha which Aweber lacks – I contacted Aweber support approximately 1 year ago about this feature and up until now, they still haven’t deployed it. The problem with a popular blog is that there are many spam bots waiting to fill every form on the pages. As a result, my list was filled with fake non-human emails which bloated my number of subscribers, thus monthly fees.

It sucks, though Aweber excels in many other regards such as demographic statistics and CTR, etc. If you’ve got a blog and just want to deliver your fresh posts to the inbox of your readers, namely blog subscription, Feedburner is perfect for you. If you want a little more as what an autoresponder does, Feedburner can somewhat help you in this as well, albeit limited in functionality.

Use Feedburner for Email Subscription

Just sign in your Google account and navigate to http://feedburner.google.com and you can start creating your feed right away. In addition to adding a Feedburner custom feed address to your blog, you can also get a email subscription form by “Type your blog or feed address here” and then click “Next”.

It’s all guided and easy to finish. After you have done, go to “Publicize” –> “Email Subscriptions” and click “Activate”, you would then be presented by a HTML code block which is the your blog subscription form that you should put at a prominent place on your blog. Readers can then enter their email addresses to sign up with your newsletter (not newsletter actually, but blog posts notifications). Recommended places to install the email subscription form include: 1) end of the post, 2) top of sidebar, etc.

Use Feedburner as Autoresponder

After you have created your feed at Feedburner, click the feed, and go to “Publicize” –> “Email Subscriptions” –> “Communication Preferences” and there’s a “Confirmation Email Body” that you are free to edit to include any messages or links you would like to show to the subscriber (yet-to-be), such as a thank-you line and the download URL of a ebook you’ve created. After you have made the changes, click “Save” to save them.

Now if anyone subscribes through the Feedburner email subscription form on your blog or website, he or she’d first receive a confirmation message from Feedburner containing things you added just now. It’s exactly like an autoresponder, and it’s free.

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Business and Marketing Infographics Make Money Online

Turn Your Blog or Business Into A Marketing Machine

These days it seems everything is automated. Some marketers even try to automate the two way conversation of the so called social media revolution, but there’s always got to be a human sentiment and senetient being behind communications. Especially the closer our network interactions become.

However, despite the need for up-close-and-personal two way communication, there are ways in which business, your website, your SME, any brand can be funneled into the new age.

Leads are always the focus of the so called sales funnel, but your whole marketing plan needs to reflect the best combination of automated marketing tactics, along with tools that help humans interact with humans. The infographic below show some clues as to how any business might accomplish this.

Understanding Marketing Automation

HubSpot Marketing Automation Software

The graphic above courtesy HubSpot, shows a clear path for many large and small businesses to engage with better marketing balance. Putting any such plan into shoe leather, this is another story. Check back for more insight into how you can integrate all these tools and strategies, make your blog or outlet as powerful as it can be.