These days it seems everything is automated. Some marketers even try to automate the two way conversation of the so called social media revolution, but there’s always got to be a human sentiment and senetient being behind communications. Especially the closer our network interactions become.
However, despite the need for up-close-and-personal two way communication, there are ways in which business, your website, your SME, any brand can be funneled into the new age.
Leads are always the focus of the so called sales funnel, but your whole marketing plan needs to reflect the best combination of automated marketing tactics, along with tools that help humans interact with humans. The infographic below show some clues as to how any business might accomplish this.
Understanding Marketing Automation
The graphic above courtesy HubSpot, shows a clear path for many large and small businesses to engage with better marketing balance. Putting any such plan into shoe leather, this is another story. Check back for more insight into how you can integrate all these tools and strategies, make your blog or outlet as powerful as it can be.