As someone at NamePros suggests with some of my exact match .com names, I created this affiliate site with the domain MensWinterBoots.com and see what kind of business or cash flow I can get.
Exact match domains used to dominate in Google search results but no more. I’m skeptical of how this would turn out but I try to build an as beautiful and usable site as possible with Shopify and the Spreadr app.
Imported thus far about 100 products from the category of winter / snow boots for men on Amazon. All look good with the free Shopify theme Debut which I highly recommend. I talked with some of the high selling store owners and they seemed to use this theme quite a bit.
Also used Google Fonts to find the perfect typography and created the Men’s Winter Boots logo for the site.
I will update how the site performs in this blog and document exactly what I have done. Make sure you bookmark or subscribe to Kavoir.
Day 1 (2019.10.25)
Google indexed the site but it’s far from ranking in the results according to https://www.serprobot.com/serp-check.php
Day 3 (2019.10.27)
I don’t have a screenshot but Google indexed slightly over 200 pages on 2019.10.27 by searching site:menswinterboots.com
Day 4 – 5 (2019.10.28-29)
Added a few more navigations to the site so it’s a breeze to find any boot, by brand, by use cases, by color, etc. and created couple of collections by popular keywords found via Google auto-completion and related searches, e.g. affordable men’s boots, clearance men’s boots.
Started a tiny SEO campaign for 15 days by one of my outsource buddies in Pakistan for $100.
Day 9 (2019.11.2)
Google indexed 688 pages of the site. Organic impressions and clicks are on their way according to Google Search Console:
Day 20 (2019.11.13)
Search traffic seems to be picking up and CTR is not bad. Top impressions and clicks are from search of “men’s winter boots clearance“.
However, the number of total indexed pages in Google dropped to 85:
Day 40 (2019.12.3)
Organic traffic is climbing up slowly. I may need to spend more time on it but an affiliate site isn’t worth so much in marketing. It’s just an experiment.
Bounce rate is not bad at just 44%, thanks to the abundant navigations across the site.
Google seems to start indexing many of the long tail pages of the site, a.k.a. in-depth pages with 3 or more keywords of a very specific category for the winter boots.
Day 90 (2020.1.22)
CTR all right. Positions climbing a bit.
Mostly long-tail traffic. Not much exact match search traffic, namely “Men’s Winter Boots” or similar.
The last 30 days the site made about $25 via Amazon affiliate program. It’s not bad if the site is NOT on Shopify as that costs me $29 per month and I’m NOT spending any time for this.
Amazon affiliate program is not worth it any more in my opinion, at 4.5% commission. It used to be 6.5 – 8%.
I think it’s definitely going to make real money if I source the products and sell my own boots, because:
- 5 times more profits (10 times more profits, times 50% of the current conversion rate)
- More money to invest in SEO
We have given up on the site as it’s making far less than what we expected without investing hundreds of dollars on SEO.