Categories
eCommerce & Shopping Online

Conversion rate increased by 44% for one of our fashion sites

Misdress is one of our wedding fashion brands. We have seen an increase of general conversion rate from 0.9% to 1.3% after we have implemented these for the site:

  1. Adding a phone number in the site footer
  2. Adding a reviews module on the product pages
  3. Adding important information links on the product pages, e.g. Returns, Size Charts, Shipping Time, etc.
  4. Adding bulk discount table immediately below the add to cart button.

The key is to make you as a business a real one and make visitors believe it. Show your visitors you are serious about your offer and you are committed to delivering it.

Some more tests we will do in the next conversion rate optimization & measurement include adding customer testimonials / reviews on the homepage, and adding team photos (with faces) to our about page.

Hope this could be something useful to you guys who are still listening to me.

Categories
eCommerce & Shopping Online PayPal & Ecommerce

PayPal IPN payment_status

We use the payment_status value in PayPal IPN to determine the outcome of a transaction. There are 6 possible values according to the transaction logs of one of my websites, out of a total of 1132 occurences:

  • Completed – 884
  • Reversed – 100
  • Refunded – 67
  • Canceled_Reversal – 66
  • Pending – 13
  • Denied – 2

For those who are new to PayPal IPN:

  • Completed = You got the money and you can ship the goods.
  • Reversed = The payment was reversed by the other party (NOT you) and you lost the money! e.g. A chargeback.
  • Refunded = The money was refunded to the buyer (probably by you).
  • Canceled_Reversal = The money was again returned to you after it was reversed previously.
  • Pending = You haven’t got the money yet but you probably will after fraud review was done by PayPal or after the eCheck clears.
  • Denied = PayPal denies a payment because god knows why and you don’t get the money.
Categories
Business and Marketing China Internet eCommerce & Shopping Online Kavoir & Whatever

Sell on Taobao.com and Tmall.com – Market to China!

Taobao, Tmall, KavoirIf you have solid products and wants to sell to China audience, let us know. We have a very capable team currently running 2 big brands on Taobao.com (for small merchants) and Tmall.com (for medium to large merchants), the largest online marketplaces in China thus far, with an annual sales volume over 1,000 billion CNY, or 200 billion USD.

With CNY appreciating and a widespread distrust of domestic goods, Chinese consumers are seeking overseas alternatives for a better spend, even more expensive, especially from western countries where products are considered greener and better for human body.

Listed below are some of our successful brands on Taobao.com and Tmall.com we’ve been running. We can do the same to yours and make you successful in China. Contact us.

Pandabobo – http://pandabobo.tmall.com

A merchant that we are fully responsible for the branding and marketing on Tmall.com. It currently tops over 2,000,000 CNY (approx. $350,000 USD per month) sales per month by selling a variety of fruits, nuts and natural snacks.

Pandabobo has also got a full-fledged standalone web store of at Pandabobo.com which is completely localized and catered to China audience. We can also help you build one of your own should you want to extend your local presence in China. However the most online sales in China are always made via top eCommerce marketplaces such as Taobao.com or Tmall.com rather than standalone websites because China consumers tend to have more faith in bigger brands / companies thus more likely to spend money there.

Check out one of their best selling products. This single product has had nearly 3,000 sales in the last 30 days.

pandabobo tmall sales

KanS – http://kans.tmall.com

KanS sales stats on kans.tmall.comThe store of a local cosmetics brand based from Shanghai that is raking in 4,767,423 CNY, or $800,000 USD, per month. We make the major part of their marketing team and are responsible for sales channels development and online marketing.

kans @ tmall

Contact Us

Interested in our expertise and talent to be successful in China? We would love to team with you to bring good products to the Chinese audience. Contact us by the form here: http://www.formkid.com/f/kavoir/contact-kavoir-com/

And make sure to include as much information about your business, brand, and products as possible – stores, website, sales volume, pictures, etc.

Our Team

Li Zhiwei, Chen Shuang, Zhang Xiaofeng, Zhao Yang, Yang Yang, and some more. Pictures are coming! 😉

Categories
eCommerce & Shopping Online

Unparalleled Magento extensions support from Iceberg Commerce

I bought 2 extensions from Iceberg Commerce for my dresses and gowns store Princessly over a year ago to enhance the URLs of the tags with regards to SEO:

  1. Magento tags SEO URLs
  2. Admin can add tags to products in editor

They were both very easy to install and use. Only I needed a few modifications to the SEO-friendly tags extension so I reached out to Raman who has created them. This is something Raman didn’t have to do for me because it’s beyond what the product was designed for. I thought he’d ignore my message and he had every right to do so. However, Raman turned out to be an extremely nice person and helped me all the way through to get my custom requirements done.

That was over 1 year ago.

Just yesterday I again asked him for help regarding a minor error the extension is spitting out and he’s doing everything he could to get my problem solved. After exchanging 20 or so email messages, he got it again.

I just thought someone like him, avidly supporting an ordinary customer (I only spent about $70), over 1 year after the sale, deserves a dedicated post here.

Categories
eCommerce & Shopping Online My Personal Reviews WordPress How To

My WooThemes Review

WooThemesAs WordPress becomes the de facto standard of web publishing, the need for quality WordPress themes have soared. There are lots of themes vendors across the web but I finally made up my mind to go with WooThemes and signed up a $125 membership with them a few months back. I never looked back. Here are the things I like or don’t like about them off the top of my head.

Good things

  1. Some of the themes look so fantastic and unique! Their themes are much more than just blogs.
  2. They retire old themes that went out of fashion. This means they are very picky of what they offer. When I first signed up, it’s about 125 themes in their repository but recently it has been downsized to 100.
  3. They UPDATE. I log back in my account at WooThemes.com every a few days and the version numbers of the themes change very frequently. Many old themes have been regularly updated and patched since being released more than 2 years ago.
  4. They release new themes every month. While it’s not as exactly as 2 themes per month as they promise, it’s approximately in that pace. And the latest ones are the best.
  5. They have very sophisticated yet easy to use backend configuration panels for every theme. Each of them comes with hundreds of different options regarding a variety of aspects. The administration is quite enjoyable.
    WOOTHEMES CONTROL PANEL
  6. They reply to EVERY THREAD in their member community with usable advice and sensible solutions in less than 24 hours. Sometimes it takes longer for advanced questions that would be assigned to a senior support staff. I asked a total of 16 questions at their community forum and all of them got resolved in less than 48 hours with clear, detailed and professional answers. I actually become better with WordPress (know many useful plugins that make my life easier writing for the web) since I started participating in their forums.
  7. As an intermediate web programmer myself, from viewing their code base and from the answers to my questions, I can tell they have designed their products (themes, theme framework and WooCommerce) well. It’s not a novice-work that’s pieced together and then duplicated over and over again. What they make is a well-formed ecosystem that’s capable of forgiving and extending. It’s both robustly functioning and beautifully usable.
  8. Very great value for money. With this coupon code:

    $25 OFF STANDARD MEMBERSHIP OR $40 OFF DEVELOPER MEMBERSHIP
    WOO2011
    Click To Open/Copy

    You would only need to pay $100 (with $25 OFF, or $40 OFF for developer membership) for a standard membership that instantly enables you to download ALL of their current themes for a month. And subsequent subscription is just $20 per month that you can choose to deactivate or re-activate any time you want without any additional charges.

Not so good things

  1. About 1/2 of the themes don’t look that good, especially old ones. This is probably because they have designed their website so beautiful that I have high expectations from their products and become too easy to be disappointed by their themes.
  2. I tried to think of things I don’t like about them for the last hour…….and I couldn’t think of any, except one time I asked a question about the product image resizing issue for one of their WooCommerce themes and got replies that insisted it was my problem rather than theirs. They turned out to be right. It was my problem because I was not familiar with the WooCommerce options. But still. If a user can be blamed for incompetence to use the software, it’s a developer fail without excuses.

Conclusion

To sum up, I give 4.8 / 5 to WooThemes. Go with them, if WordPress is your core publishing platform. Period. With WooCommerce and their e-Commerce themes, WordPress can be a very powerful online store as well. Being a member of them would make sure you stay on the decisive edge of web design trends for your web projects.

Categories
Coupons and Promo Codes eCommerce & Shopping Online Kavoir & Whatever Magento Tips PayPal & Ecommerce

Avalanche Coupon Code (Magento Theme)

Avalanche Magento themeJake (fastdivision.com) was kind enough to offer me a coupon code so that my readers can enjoy the Avalanche Magento theme at 15% discount. In case you haven’t read my review of the Avalanche theme, it is the current sensation going on in the Magento-sphere. In the shortest words, I think it’s the best Magento theme because of 3 reasons:

  1. It is built by someone who’s insanely good at the website stuff (HTML, CSS, PHP, design, user experience, etc.). and who pursues perfection.
  2. It has unparalleled support – read my review and you will know. Better yet, join the club to experience yourself!
  3. The theme is very very good (best is a pretty strong word and I’ll leave it to you) in all aspects I can think of AND it’s being pushed to be better every day. Read Jake’s blog. He’s just finished working on and released a mobile version of Avalanche.

Coupon Code for Avalanche

OK here’s the coupon part. If you have made up your mind to purchase Avalanche, use this coupon code when checking out:

KAVOIR
Click To Open/Copy

Just enter it in the “Enter coupon code” text box at the end of the checkout page:

Avalanche coupon code for 15% off

And you will have the 15% discount off the normal pricing of $199 and $399 which would then be $169.15 and $339.15 respectively. Always nice to save a few bucks.

Enjoy!

Categories
eCommerce & Shopping Online Magento Tips My Personal Reviews PayPal & Ecommerce

Premium Magento Theme – Avalanche (Review)

Avalanche 15% Off Promo: Click here to get 15% discount off, then enter code KAVOIR in the box to claim the 15% discount off the Avalanche theme.

avalanche - premium magento themeAfter digging into Magento for a few months and trying to start my own tangible business (I only deal with digital goods as of now), I failed in finding the perfect theme for my store. What I had in mind was a Magento theme much like Thesis for WordPress, the sort of theme that’s simplistic yet powerful, finely crafted and omnipotent (not just for a specific niche). Seemed most of the themes I could find were a bit too frivolous for me, until I found Jake and his Avalanche, premium Magento theme.

Jake was one of a few Magento experts who are true masters of the eCommerce platform. I first discovered Avalanche with awe and thought, that was it – that was exactly what I wanted. With a few improvements it’d be the perfect theme for my store. I contacted Jake immediately with some of my ideas and he got back to me and greatly appreciated my feedback. He adopted and implemented my suggestions the next day. Those were some great ideas such as a mega / exploded menu option for the top navigation. It used to be 3 options, now there are 4 – it’s all yours to choose from in the Avalanche configuration panel.

I bought the Developer License for $399 that night. It was a remarkable experience. We exchanged quite some emails about how to make the theme better. Not every vendor takes customer suggestions so seriously, let alone a customer-yet-to-be; and it’s not every day you find a developer who so vigorously and wholeheartedly keeps refining his product.

The installation was a breeze. Had some minor problems as I was not quite experienced with Magento yet and emailed Jake for help and he got back to me within 1 hour. Every time. That’s the kind of support lacking in the official Magento Go team.

The Avalanche theme has lots of backend options that you can tweak to customize the look and general texts of your store. Cloud Zoom in place. Breadcrumbs are enhanced. Colors, typography, banners, featured products, AJAX quick views, cutting edge CSS3 features and many more.

As of now, I’m very much impressed in all regards, though I’d say it’s more of a theme for digital niches such as technology and electric products. The black and white theme may not suit every customer base (may not yield the best conversion rates in some niches). You need to tweak them a bit, unless Jake can come up with an overall color themes switcher in future updates. For now, we are stuck with color switchers just for borders, links, and action buttons – they are actually pretty nice with gradients, you should try it!

There could be more improvements and I’m sure Jake’s already started working on the next version. By far, I think he’s making the best premium Magento themes.

My 4.9/5 for Avalanche Magento theme.

Avalanche 15% Off Promo: Click here to get 15% discount off, then enter code KAVOIR in the box to claim the 15% discount off the Avalanche theme.

Categories
eCommerce & Shopping Online My Personal Reviews PayPal & Ecommerce

Shopify Review

shopify - create your own online storeWhen I was trying to find an eCommerce solution for my wedding dresses store, I tried Shopify for 30 days and then been a paid customer for 10 days before I canceled my plan (NOT in a negative manner). Have something to say about them so I come up with this brief review, which, hopefully can be helpful to those who are in search of a fine way to build online stores.

What I like about Shopify

  1. Beautiful. Anyone who has used Shopify would agree that it’s the a beautiful and graceful eCommerce solution. People behind it are working their heart out. The free themes available for you to choose from for your store are eye-candies, simplistic and highly brandable. They SHOULD make more of them, though. Currently there are only about 10 free themes. If you want more, you’d have to pay. Commercial themes at their theme store cost about $100 – $300.
  2. Proactive and personal support. I got emails offering to help from their support team every once a few days ever since my trial sign-up. Friendly, helpful and very personal. Of all the companies that I dealt with, Shopify is the only one that proactively asked me if I needed any help, REGULARLY. WiredTree comes second by asking for my feedback every 3 months. Magento Go comes last by offering unparalleled ridiculous support.
  3. Very easy to use. It only took me a few minutes to set up the whole store with an attractive look and add the first product. The control panel was intuitive and texts (tab names, section titles, field names, etc.) were straightforward. I didn’t have to think to do something. It’s simply there when you need it.
  4. Unlimited bandwidth. I specifically asked about this offer in one of the emails I exchanged with Chris, my client representative at Shopify, and he assured me that this was as TRUE as it’s promised. I never had the chance to have an online store that got hit by 100,000 unique IPs per day so I don’t know. But I sure like it. Who wouldn’t.
  5. Premium yet affordable. While it may seem that a month-to-month SaaS eCommerce solution would cost more than buying a permanent license that could be hosted on your own server, it may not seem so when you scale up. When you hit the mark of 20,000 unique IPs per day and got over 20,000 products in your store, Shopify’s offer of $179 / month for unlimited bandwidth, storage and SKUs is simply irresistible. With licensed shopping cart software that’s hosted on your own server, you would worry about security and upgrade (it can be painful, believe me) which take time and money. However with Shopify, you don’t have to worry about them at all because underneath details are all taken care of. You get a store that’s silently self-evolving without your custody.
  6. They refund. This is the single most valuable thing in any business. I was charged for the first month before I realized that I would be charged after the end of the trial period (30 days). After corresponding with my support staff Chris, I was able to get my money back without a hassle.

What I don’t like about Shopify

  1. First off, they didn’t make it clear that I would be automatically signed up with paid membership and be charged for a month after my trial period ends. After talking with Chris, it seemed that the terms were in there, in fine print, and I needed to click to open the complete, tedious terms and conditions to find it. Well, I believe it would definitely be much more customer-friendly to get the text in the sign-up page in large print, like what Microsoft did with Office 365 so I know I have to cancel my trial contract to stop them from billing me when it ends.
  2. Shopify doesn’t have effective product filtering. Or they probably have it but it takes quite some work to have it up for my store. For instance, the left side “Narrow Your Choices” product filtering at Zappos Women’s Clothing. I asked Chris about this and he said they had it and could give me an example store that had it. He never did.
  3. Custom made products that are made to order are not well supported by Shopify. For example, a store that sells custom tailored wedding dresses where customers can freely select any of all the possible combinations of options: “Color”, “Size” and “Belt Color”. With 15 possible colors, 15 sizes and 15 belt colors, there would be a total of 15 x 15 x 15 = 3375 distinct combinations of product options (“Color”, “Size”, “Belt Color”) for each wedding dress. The problem with Shopify is, they treat every product as in the inventory rather than custom made, therefore I have to add all 3375 distinct combinations of product options one by one for each of the products. It’s simply an unrealistic job.

All after all, Shopify is among the top 3 most usable and beautiful online store solutions out there after I tried many of them. I would definitely recommend it to people I know and would very probably use it for some of my future ecommerce projects.

4.5/5.

Categories
eCommerce & Shopping Online Web Applications & Online Software

Skype: Free Live Chat for Your Website – Show Online/Offline Status Button

skype site status buttonI was checking out some live chat services and it came to my mind that Skype might be a great alternative. It’s free and it’s widely adopted. Depending on the merchandise your website sells, Skype would be a great live web chat solution, such as in the niches of technology, digital productions, online applications, etc.

However, Skype may not be a good live chat solution for retailer sites selling common consumer goods, unless they offer some sort of web chat window when the visitor clicks the button.

Add Skype Live Status Button to Your Website

To enable your visitors to initiate live chat sessions with you, you need to add the Skype online/offline status badge (clickable) on your website. Follow these steps:

  1. Register an Skype account if you haven’t got one yet.
  2. Go here to get a Skype button by entering your Skype name and selecting a button style. The code is dynamically generated. Just copy and paste it on your website where you want the status tab to appear.
  3. Download the Skype desktop program and install it.
  4. Log in with your registered account in the desktop program, go to: Tools –> Options –> Privacy, and check “Allow my online status to be shown on the web.”

Click paths may vary in step 4 depending on the version of your Skype, but it’s definitely there, in the Options. Lots of people ask why the button they added to their websites doesn’t show Online when they are actually online. That’s why. You have to explicitly allow your status to be shown on the web from within your desktop program.

Categories
eCommerce & Shopping Online Kavoir & Whatever

How to Add Gift Cards / Certificates to Your Amazon Account?

When you get the gift card or certificate number (a series of alpha-numeric strings) such as this:

MASP-78DRUB-XCX9

You may add it to your Amazon account so the gift amount is added to your Gift Card Balance before you can spend it.

After you have signed in Amazon, go to “Your Account” and scroll to the “Payment” section and you would see the link “Apply a Gift Card to Your Account”.

Or, just click this link: https://www.amazon.com/gp/css/account/payment/view-gc-balance.html/ref=ya_35

amazon_gift_card

Enter your gift card number and click “Apply to Your Account”. If the amount is successfully added to your gift balance, you’d see something like this:

amazon_gift_card_successful

Easy, huh!!