Just gave a read to this article: http://www.sitepoint.com/rise-web-bots-fall-human-traffic/
The Internet is developing just like how the other industries are. Traditional industries try to make products out of the raw materials provided by nature, while Internet is trying to reach targeted information / answers by organizing raw data everywhere. That’s exactly what Google and their bots are doing. People prefer data / information that’s more consumable (quick and easily understood) than raw ones. In this sense, companies who organize and present data / information better than the others would have the consumers’ favor; on the other hand, companies that provide only raw data will be hit more by bots (middle men in the supply chain) and less and less by humans (end consumers).
- Raw data => structured data => raw information => targeted information
- Iron ore => refined steel => vehicle framework => Tesla Model S
The more usable, the higher in the supply chain, the more end consumers they get.
This is probably a good starting point for business endeavors. While we can’t beat Google but there are many specific niches that we can probably do better than them. On the Internet, money is about organizing and refining data / information.
Go ahead and organize data so you get something new and easier to understand, and you will make money.