I have started several Shopify stores that are now still online and making money for me since 2017. It’s been a terrific experience as Shopify has made so many things so simple after the golden old days when you had to provision and manage a server yourself with hand coded websites on your own garage computers.
Now I just find the perfect theme and install it on my Shopify store and I would have everything ready without worrying about nothing technicals or uptimes.
I used about 30 different themes since I started my first store and bought about 10. Up until now I can say the best ones are by Archetype Themes: Motion and Impulse, both of which I purchased for my stores.
Over 300 5-star reviews which is really rare among Shopify premium themes. Those users can’t be wrong.
I’m a perfectionist who changes and refines everything that doesn’t come good enough for me or the users, e.g. font sizes, color contrasting, checkout experiences, button sizes, page navigation easiness, etc..
The issue I found in a lot of themes in the market, be it for Shopify or WooCommerce, especially those at ThemeForest.net, is that they are made by designers who have no experience in eCommerce at all, and that the themes are actually bad in conversions.
They look good but don’t work well for human.
In most cases, I had to do a lot of customizations to get the theme right in user experiences so it doesn’t work against conversions in sales. However, surprisingly, I needed to do zero improvements to Archetype themes after examining and testing both of Motion and Impulse inside out.
Yes, zero, nothing at all. From my experience in eCommerce for the past 6 years, they did everything right in the first place.
Rich features and functionalities are the final reason why I loved the themes. Everything just works out of the box. Saves me a lot of time.
I also love about their flexible sections for promotions and pictures.
From my experience, these are absolutely the 5/5 themes for Shopify that you must get for your next store. Highly recommended by an enthusiastic user.