Reducing Bounce Rate, A Quick How and Why

by Yang Yang on November 19, 2011

It is vital to have a web presence in today’s digital world. With the large availability of high speed internet providers, it is also crucial to provide content that gets the attention of the visitor right away and makes them want to stay on the site.

Bounce rate is the amount of “single page” visits a site receives and this number must always remain low. The following list outlines ways for a site owner to reduce bounce rate and improve chances for success.

Focused Content

Site visitors will not be inclined to stick around if the content is not focused. It is better in the long run to choose a niche and write about it well rather than be more general and aim for hits. Also, the content should be based in fact and not opinion. The audience can always tell the difference and will also want to see facts backed up with evidence.

Post Presentation

The way a topic itself is presented in a post can make or break a site. The reader’s attention must be engaged from the first word or that person will not stay. Good presentation not only reduces bounce rate but also encourages the visitor to promote the site to friends or other interested parties. Word of mouth is the best advertising and it is free.

The right approach to presentation also promotes engagement through comments, subscribing to the site and sharing the link on social media. A high level of engagement can improve search engine ranking, as well, as site statistics improve with each visitor that doesn’t leave the site.

Good Navigation

Any website can be the most beautiful on the internet but if it does not have proper navigation, it will fail. Inability to find what is needed quickly is one of the top contributors to a high bounce rate. It is frustrating for both the visitor and site owner.

Let’s discuss some benefits of reducing bounce rate.

Conversions

Keeping visitors on a site can result in higher conversions for things such as sales, services, signups, downloads, etc. This can translate to greater PPC, as well. Offering digital downloads is a simple and convenient way to deliver goods, especially with most people using high speed internet providers.

Content Sharing

As discussed above, presentation is king and will encourage sharing of content. A link shared on Facebook or Twitter has the potential to go viral and lead to a huge increase in traffic. This in turn can translate into more conversion and more sharing. Proper presentation is invaluable and can only build upon itself.

Search Engine Ranking

A harsh truth about web presence is if a site isn’t well placed in the search engines, it can struggle to be noticed. Search engines can ultimately take into account a site’s bounce rate during indexing. This is why keeping the bounce rate low is so vital.

The online world is a very competitive place and this is especially true when running a website or blog. Taking some very simple steps to create an interesting presence will go a long way toward long term popularity and profitability.

Blake Sanders is a writer of news and information on high speed internet providers at broadband comparison site Broadband Expert. He also specializes in wireless internet, cell phones, and other technical news.

 

Note: Photo courtesy of Alaskan Dude via FlickR Creative Commons.

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