As far as fellow bloggers and affiliate marketers are concerned, there’s an update of new rules to the FTC guidance of how to give endorsements and testimonials in advertisements and affiliate promotions.
The giver of endorsements and testimonials for the promotion and marketing of a product or service should make clear of the behind-scene material connections that may have been the incentive of such activity.
Now here’s my perfect chance of confessing to my fellow readers. I’m an independent web developer and internet marketer who occasionally promotes related products and services on this blog, Kavoir.com. Though I try my best to approach only the best of their kinds because I’m personally a user of most of them, I’m compensated by affiliate commissions if I successfully persuaded you to reach for your wallet.
You know all these, of course. 😉