So I’ve tried the Pro version of SEOmoz, an online SEO software application, for a few days and I think I’ve got to write a review. This would turn out to be very ugly.
Many years ago the features that this system brings to the table could have been useful for the SEO novice, but today almost everything that it does, other systems do better. In addition, most of the tools you need to duplicate this product are either free, or very inexpensive.
One of its primary features is that it crawls your website weekly, and lets you know if you have any broken links or other issues with your site. If you have a Google account, you can simply register your URL with them, and use their free webmaster tools to do the same thing, and it does not cost you $99 a month like this product does. Here’s the link for Google Webmasters Tools http://www.google.com/webmasters/.
The next claim to fame that this item promotes is on-page optimization. This is a very simple concept to understand and implement. There are many articles on the internet that you can read for free that will tell you exactly how to do this. And it’s quite easy.
Essentially, it just comes down to using your primary keywords in the title and a description of that post. There are a few other things you will need to do besides what was mentioned above, but not too many. Lots of WordPress plugins have been created to help you in this regard. Simply search for ‘wordpress SEO plugins’. Some of them are totally free while some of them may charge a humble one-time fee which is exponentially lower than $99 / month. And they do the job very well.
Thirdly, it keeps an eye on your competition for you. Great, like you could not just use Google, Yahoo, or Bing to accomplish the same thing. It will also tell you all of your competitor’s backlinks for only $99 a month. If you would like to find out that very same information, there are tons of free ways to do that. Just google.
The final item they would like to impress you with is that the software will continue to improve and evolve over time. Well, for $99 a month it better, because it is pretty close to being useless right now.
The only thing I appreciate is their blog. It’s the best SEO information outlet I’ve seen. No one ever comes close. You would learn a hell lot more about SEO from there in an hour than from any other sources combined in a whole year.
For this review of SEOmoz Pro, the paid SEO productivity application, we give it a big fat zero stars, with 5 stars being the best. What else can we say about this thing, it is pretty much as bad as it gets. There is nothing that it does now, that cannot be accomplished for free with another application, or by researching a few articles on the internet. But if you don’t mind spending a *premium* price for a premium *looking* application, by all means, go ahead and sign up with it.